ABOUT ME

I’m Rich,

A brand and marketing specialist who thrives on working with bold, creative brands—those who aren’t afraid to push boundaries and make their mark. With over 15 years of experience, I’ve helped brands with personality grow from £10m to over £100m. For the last decade, I’ve been fortunate to work on international projects, including with LA-based companies like Anschutz Entertainment Group and Stance, as well as global PLC’s like Science in Sport.

Over the past six months, I’ve taken on a variety of consultancy roles, building international campaigns for brands such as Nissan, North Face, and Oppo. I’ve also worked closely with startups, helping them shape their marketing ecosystems, raise investment, and build teams. While these projects have been exciting and offered great freedom, I’ve missed the deeper connection that comes from truly owning the long-term growth of a brand, digging into its DNA and using insights to shape strategies that resonate over time.

I love environments that blend vision with agility, and I’m confident that my experience across global brands and innovative projects has equipped me with the creative and strategic skills to contribute to your team’s success. I’m eager to bring this experience to a role where I can collaborate, grow, and drive meaningful impact.

Latest Work

Zoom into the electrifying world of Nissan with the ‘Believe, A Defy Ordinary Story’ campaign.

Illustrated and animated by artist Matt Saunders, you’ll meet the latest Nissan concept cars built to defy ordinary and explore the landscapes that inspire their design in ultra-immersive animation. 

The 2024 Brand Campaign 
The making of, featuring Matt Saunders

Crafting unique experiences for brands on a global scale.

  • Experiences - The O2 Launch

  • Stormzy - Rich Philip

    Community - Bikestormz X Stormzy

  • Sport - Daniel Ricciardo (F1)

  • Rich Philip - Marketing Consultant

    Connected Retail - Stance Soho

  • Rich Phiip Consultant

    Acquisition - FC Barcelona - Content that cuts through

  • Product - Science in Sport

  • Industry Events - Mobo Awards Akon and Rhianna

  • Consumer Events - Jon Bon Jovi Opening The O2

  • Rich Philip - Marketing Consultant

    Charity - Wildlife Rangers of Kafue, Zambia

  • Art - Creatives collective (Jonas Claesson)

  • New List Item

My Approach?

Creativity is a feeling. Catching your audience off-guard and making them smile and appreciate the moment.

It's often overlooked, but business is fundamentally about delivering value. And that value doesn’t always have to be financial. Making people smile, laugh, or genuinely appreciate your brand can be just as meaningful as saving them money.

The money shot is fusing creativity with value.

Performance marketing has become the easy way out. It lets brands skip the harder, more rewarding task of building authentic brand expression. But it's no longer the growth engine it once was. What truly drives growth now is your brand’s identity—your values, community engagement, creative DNA, and proposition. These are the reasons fans choose you. It’s like choosing a best friend: it’s built on trust, emotion, and shared values. That’s the foundation for sustainable, long-term growth.

Having worked with businesses of all sizes, I’ve gained a deep understanding of how to grow brands through value-driven marketing. It's not a one-size-fits-all solution; it’s about discovering your unique brand expression and having the confidence to go all in.

  • Growth can be simple.

    The catalyst is when your customer’s values and self-expression aligns with your brand or product proposition. I'm passionate about understanding this, turning it into meaningful creative, which deeply connects with your audience, creating a growth engine. Online or offline.

  • Strategic clarity is the holy grail of any brand. The first step in building a marketing or brand program. It’s understanding what you’re doing, why you're doing it, and how to express it, differentiating you from your competitors.

  • With a strategy in place, marketing means deciding and articulating what the business actually does and expressing it in a way that connects with your audience. Ideally in a unique and different way. I have some great examples of how I have turned strategic insight into executions which drive awareness and saliency.

  • Creativity is a feeling. Catching your audience off-guard and making them smile and appreciate the moment .

    A core component of the creative step is clarity around the foundation of the idea. The brief. Understanding how to write briefs that inspire creative teams to build work that both connects and adds value is the difference between making something that sticks or one that gets drowned out by the noise of the world today.

    I have built and led internal creative teams and worked with some of the biggest agencies on campaigns that stand out and create moments out of the mundane.

  • I’m a brand builder at heart. It’s one of the hardest challenges today but having launched several high-profile brands over the last 15 years it’s an area that I’m incredibly passionate about.

    It requires me to lean on all of my experience to support and drive early-stage growth. I have worked acoss brands up from pre-seed to IPO and understand the nuances and requirements needed at every stage.

My Experience