Building brandS

THAT MOVE

Hi, I’m Rich and I’m passionate about helping brands grow.

Stalled growth, unclear brand direction, or a marketing team in need of inspiration?

I help established brands break through these roadblocks. With 15+ years of experience scaling brands from £10M to £100M+, I provide the senior marketing guidance that ignites growth and builds brand strength.

Think of it as a Fractional CMO service, you get strategy, creative insight, and leadership that delivers results without the long-term overhead.

Freelance, fractional, interim, part-time, consulting.

It's easy to see why this gets confusing.

Ironically, even as marketers we haven't quite cracked how to clearly explain these distinctions. The truth is, this approach is relatively new to the brand world, representing a shift towards more flexible, agile, and tailored leadership models.

While agencies and management consultants have embraced this style for years, brands are just beginning to see the value of accessing senior expertise without the constraints of traditional full-time roles.

So, what do I need?

Interim?

An interim assignment is ideal when your business requires a seasoned marketing executive to step seamlessly into an existing role, providing stability, direction, and momentum. Whether filling a sudden vacancy, managing a transition period, or covering extended leave, my approach ensures business continuity and effective leadership.

FRACTIONAL?

Fractional projects provide flexible access to my marketing leadership, contacts and experience without the commitment or cost of a full-time hire. Ideal for businesses seeking strategic guidance and executive-level insights on a part-time, ongoing basis.

Crafting unique experiences for brands on a global scale.

  • Experiences - The O2 Launch

  • Stormzy - Rich Philip

    Community - Bikestormz X Stormzy

  • Sport - Daniel Ricciardo (F1)

  • Rich Philip - Marketing Consultant

    Connected Retail - Stance Soho

  • Rich Phiip Consultant

    Acquisition - FC Barcelona - Content that cuts through

  • Product - Science in Sport

  • Industry Events - Mobo Awards Akon and Rhianna

  • Consumer Events - Jon Bon Jovi Opening The O2

  • Rich Philip - Marketing Consultant

    Charity - Wildlife Rangers of Kafue, Zambia

  • Art - Creatives collective (Jonas Claesson)

My latest work

Zoom into the electrifying world of Nissan with the ‘Believe, A Defy Ordinary Story’ campaign.

Illustrated and animated by artist Matt Saunders, you’ll meet the latest Nissan concept cars built to defy ordinary and explore the landscapes that inspire their design in ultra-immersive animation. 

The 2024 Brand Campaign 
The making of, featuring Matt Saunders

My Approach?

It’s often forgotten but business is the practice of delivering value to people.

I help businesses identify what this value is and how to express it within their brand, community and comms.

The world is changing, fast. Performance marketing is no longer the growth engine it once was. Your brand expression, community marketing, creative DNA, and proposition may need refining to ensure you have a product that’s fit for long-term growth.

Having worked across businesses of all shapes and sizes, I have built up a deep understanding of how to grow businesses through effective value-driven marketing. It’s not a cookie-cutter approach, every business operates in it’s own ecosystem with complex needs. I help you identify what these are and turn them into your brand expression.

  • Growth should be simple. Fun even.

    The catalyst is when your customer’s values and self-expression aligns with your brand or product proposition. I help you understand this, turn it into meaningful creative that deeply connects with your audience, creating a growth engine. Online or offline.

  • Strategic clarity is the holy grail.

    It’s the first step in building a marketing or brand program. It’s understanding what you’re doing, why you're doing it, and how to express it, differentiating you from your competitors.

    If this needs developing in your business, I can help with this. If yours is robust, I can help build a marketing plan that articulates it and turns it into a meaningful representation.

  • With a strategy in place, marketing means deciding and articulating what the business actually does and expressing it in a way that connects with your audience. I have some great examples of how I have turned strategic insight into executions which drive awareness and saliency.

    Drop me an email and I will share these with you.

  • 💡 Creativity is the most powerful force in business. – William Bernbach

    Creativity is a feeling. Catching your audience off-guard and making them smile and appreciate the moment .

    A core component of the creative step is clarity around the foundation of the idea. The brief. Understanding how to write briefs that inspire creative teams to build work that both connects and adds value is the difference between making something that sticks or one that gets drowned out by the noise of the world today.

    I have built and led internal creative teams and worked with some of the biggest agencies on campaigns that stand out.

    Create moments out of the mundane.

  • I’m a brand builder at heart.

    It’s goes beyond a name or a logo and one of the hardest challenges today. Having launched several high-profile brands over the last 15 years it’s an area that I understand.

    It requires me to lean on all of my experience to support and drive early-stage growth. I have worked across brands up from pre-seed to IPO and understand the nuances and requirements needed at every stage.

    I can’t do it alone so depending on your needs I will lean on my team of illustrators, designers, videographers, writers. Whatever or whoever it needs, I have done the due diligence so you don’t need to.

My Brand Experience