Nissan ‘Believe’ Global Campaign

Zoom into the electrifying world of Nissan with ‘Believe, A Defy Ordinary Story’.

A fun project that I conceptualised in 2024. The project started out as a Manga cartoon and quickly grew into Nissan’s global concept car campaign for 2024. The campaign was made up of over 30 hand drawn illustrations by the talented artist Matt Saunders (Apple, Disney, Eurostar, Airbnb). I partnered with TBWA, Grand Visual and Talon who managed the media planning behind the campaign.

Within ‘Believe’ you’ll meet the latest Nissan concept cars built to defy ordinary and explore the landscapes that inspire their design in ultra-immersive animation.

Nissan Believe - Full digital campaign

Meet Matt Saunders

Matt built an incredible portfolio. He has illustrated some incredible campaigns, along with my favourite book, The Kite Runner.

In this short episode, I captured Matt’s approach to the campaign, how the elements are built and what inspires him creatively.

Nissan Believe - OOH Campaign at Piccadilly Circus