I’m Rich. I BUILD BRANDS THAT MOVE.

I’m a passionate runner, shaped by the hills of Northern England, starting with fell running and competitively on the track. But I know passion is only part of the challenge for the role.

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My career has spanned major brand transformations and digital-first marketing. I began at AEG, launching and marketing The O2. While best known as a music venue, it was so much more. My role included global event promotion, brand partnerships, local authority engagement, and tourism campaigns with the Mayor of London’s office. It was a real swiss-army knife of a role. One I very fortunate to have been a part of.

I was then approached to lead marketing at Salomon within Amer Sports, where I helped reposition the brand from the slopes to the trails, and eventually, to the streets, building the soft goods and trail running categories. A major part of this role was sponsorship and mass event partnerships. I was lucky enough to be involved in some of the biggest and smallest running races across the world within this role.

Driven by a desire to disrupt, I co-founded an Insurtech business called Guevara which was aimed at fixing a broken motor insurance market. We raised £2.5m in Series A and won Wired Money’s Start-up of the Year. Ultimately, regulation (Solvency II) made scaling difficult but the experience taught me commercial lessons that still serve me today.