Building brandS THAT MOVE

I’m rich, a experienced brand builder and marketeer.

I help new and established brands find their edge, connect with culture, unlocking momentum, and breaking through whatever’s holding them back.

With 15+ years of experience scaling brands from £10M to £100M+, I provide the senior marketing guidance that ignites growth and builds brand strength.

Think of it as a Fractional CMO service.

You get strategy, creative insight, and leadership that delivers results without the long-term overhead.

Marketing Support

Freelance, fractional, interim, part-time, consulting!? It's easy to see why this gets confusing.

Ironically, even as marketers we haven't quite cracked how to clearly explain these distinctions. The truth is, this approach is relatively new to the brand world, representing a shift towards more flexible, agile, and tailored leadership models.

While agencies and management consultants have embraced this style for years, brands are just beginning to see the value of accessing senior expertise without the constraints of traditional full-time roles.

I offer a couple of levels of support, find out which one suits your business needs below.

INTERIM

An interim assignment is ideal when your business requires a seasoned marketing executive to step seamlessly into an existing role, providing stability, direction, and momentum.

Whether filling a sudden vacancy, managing a transition period, or covering extended leave, my approach ensures business continuity and effective leadership.

✅ Operational Support

✅ Manage gaps between full-time team

✅ Transformation projects

✅ New product, platform or service launch

FRACTIONAL?

Fractional projects provide flexible access to my marketing leadership, contacts and experience without the commitment or cost of a full-time hire.

Ideal for businesses seeking strategic guidance and executive-level insights on a part-time, ongoing basis.

✅ Strategic scoping, alignment and execution

✅ Campaign build and launch - Creative + Media

✅ Project advisory or agency review

✅ Team support or mentoring

HOW I CAN HELP

Alignment with objectives

— There are gaps in alignment within your marketing team.

Creativity injection

— You’ve lost your differentiation and your marketing has become dull and a little vague.

Growth has slowed

— Have you plateaued and need an injection of energy.

Team development

— Does your team need a helping hand, more confidence, or better industry connections?

Strategic development

— Your strategy needs clarity to help you break free from your competitors, and inspire your whole team

Marketing diagnostics

—Sometimes, a simple audit of your current marketing, plus a bit of guidance, is all you need.

Proposition needs refining

— Sometimes what made you great is no longer a differentiator

A SnapShot of my experience

  • The O2 - London

    MUSIC, ENTERTAINMENT AND EVENTS

    - Brand launch and repositioning

    - Global event marketing

    - Launch and scale up

  • Stance.Inc - LA/ London

    FASHION/ DTC/ SPORTS APPAREL

    - Launched international marketing

    - Launched DTC and brand stores

    - Built global collabs (NBA, Red Bull, McLaren)

  • Amer Sports

    PLC/ FASHION & APPAREL

    - Matrix Organisation and GTM

    - Large corporate PLC

    - Team Management and global budgets

  • Science in Sport

    FMCG/ NUTRTION/ DTC

    - Global PLC role

    - Rebrand and transformation (PhD & SiS)

    - Multi channel campaign management

  • Nissan

    AUTOMOTIVE

    - Global Campaign

    - Artist management

    - Integrated campaign - Digital and Out of Home

  • Guevara

    Guevara

    FINTECH/ INSURTECH/ STARTUP

    - Founder and brand lead

    - Capital raising and startup funding

    - FCA and Regulatory

Book a call

Culture + CAMPAIGNS

  • Stormzy - Rich Philip

    Community - Bikestormz X Stormzy

  • Sport - Daniel Ricciardo (F1)

  • Rich Philip - Marketing Consultant

    Connected Retail - Stance Soho

  • Rich Phiip Consultant

    Acquisition - FC Barcelona - Content that cuts through

  • Experiences - The O2 Launch

  • Product - Science in Sport

  • Consumer Events - Jon Bon Jovi Opening The O2

  • Industry Events - Mobo Awards Akon and Rhianna

  • Art - Creatives collective (Jonas Claesson)

  • Rich Philip - Marketing Consultant

    Charity - Wildlife Rangers of Kafue, Zambia

My latest work

Zoom into the electrifying world of Nissan with the ‘Believe, A Defy Ordinary Story’ campaign.

Illustrated and animated by artist Matt Saunders, you’ll meet the latest Nissan concept cars built to defy ordinary and explore the landscapes that inspire their design in ultra-immersive animation. 

The 2024 Brand Campaign 
The making of, featuring Matt Saunders

Get in touch.

Complete the form or drop me an email at rich.c.philip@gmail.com