I’m a strategic marketing leader with 15+ years growing global brands across automotive, sport, lifestyle, and entertainment.

From shaping high‑profile campaigns for Nissan, to driving audience engagement for NASCAR, to guiding strategic planning with Jaguar Racing, I know how to blend culture, creativity, and commercial thinking to deliver results.

I help brands define their edge, connect with audiences, and build momentum, turning big ideas into work that inspires, performs, and lasts.

Building brandS THAT MOVE

How I Deliver Impact

Athlete Partnerships and INTEGRATION

Identify, negotiate, and develop UK-based talent who authentically fit brand values, supported by creative activations and clear performance measurement.

Creativity and storytelling

Create compelling narratives that bring brand and athlete stories to life. Work with internal and external production teams to deliver content that engages fans, fuels culture, and amplifies brand reach.

Campaign direction & content storytelling

Lead strategic creative set‑up for events and digital content, blending cultural insight with measurable commercial impact.

Team development

Partner with sales, digital, partnerships, and creative teams to ensure all brand activity is aligned, measurable, and commercially effective. Bring clarity to team structures, processes, and workflows.

Strategic Planning

Define clear brand and marketing strategies rooted in insight, purpose, and commercial goals. Set short‑term priorities and build long‑term growth roadmaps that position the brand for sustained success.

Event & Campaign Direction

Lead the creative and strategic delivery of major events and campaigns, from concept to execution, integrating across communications, media, and sales for maximum cultural and commercial impact.

A SnapShot of my experience

  • The O2 - London

    MUSIC, ENTERTAINMENT AND EVENTS

    - Brand launch and repositioning

    - Global event marketing

    - Launch and scale up

  • Stance.Inc - LA/ London

    FASHION/ DTC/ SPORTS APPAREL

    - Launched international marketing

    - Launched DTC and brand stores

    - Built global collabs (NBA, Red Bull, McLaren)

  • Amer Sports

    PLC/ FASHION & APPAREL

    - Matrix Organisation and GTM

    - Large corporate PLC

    - Team Management and global budgets

  • Science in Sport

    FMCG/ NUTRTION/ DTC

    - Global PLC role

    - Rebrand and transformation (PhD & SiS)

    - Multi channel campaign management

  • Nissan

    AUTOMOTIVE

    - Global Campaign

    - Artist management

    - Integrated campaign - Digital and Out of Home

  • MOTORSPORT

    NASCAR/ JAGUAR RACING

    NASCAR/ JAGUAR RACING

    - Strategic lead

    - Content and storytelling

    - Sponsorship and commercial direction

Book a call

Culture + CAMPAIGNS

  • Stormzy - Rich Philip

    Community - Bikestormz X Stormzy

  • Sport - Daniel Ricciardo (F1)

  • Rich Philip - Marketing Consultant

    Connected Retail - Stance Soho

  • Rich Phiip Consultant

    Acquisition - FC Barcelona - Content that cuts through

  • Experiences - The O2 Launch

  • Product - Science in Sport

  • Consumer Events - Jon Bon Jovi Opening The O2

  • Industry Events - Mobo Awards Akon and Rhianna

  • Art - Creatives collective (Jonas Claesson)

  • Rich Philip - Marketing Consultant

    Charity - Wildlife Rangers of Kafue, Zambia

My latest work

Zoom into the electrifying world of Nissan with the ‘Believe, A Defy Ordinary Story’ campaign.

Illustrated and animated by artist Matt Saunders, you’ll meet the latest Nissan concept cars built to defy ordinary and explore the landscapes that inspire their design in ultra-immersive animation. 

The 2024 Brand Campaign 
The making of, featuring Matt Saunders

To discuss further, please get in touch.

Phone: (+44) 7769 727 349

Email: Rich.c.philip@gmail.com

Or book a call below.