From fighting the system. To being the system.

“Get the government’s big fingers out of the runner’s pocket,” Nike said.

Special thanks to Bob Smith for finding this ad.

It was 1978. They were small. They made good shoes. They just wanted to keep the price fair and manufacturing local.

Fast forward to today. Tariffs are back and about to have the same impact on runners. Just the shoe is on the other foot (I know...)

Funny how things turn out. One day you’re asking people to write to Congress. The next, you've got a lobbying team the size of a small school with 100% of your manufacturing on the other side of the world.

Purpose has a habit of drifting.

(Found this ad while searching through the brilliant www.thedeffest.com site for some old creative inspiration for a client)