A sleek black Jaguar racing car on a blue background with interactive white lines.

I’m a strategic marketing leader with 15+ years building global brands at the intersection of sport, entertainment, and culture.

From leading the SiS brand and shaping global marketing for Amer Sports’ portfolio, including Salomon, Wilson and Arc’teryx — to driving audience growth for NASCAR and digital storytelling for Jaguar Racing, I’ve helped some of the world’s most exciting brands connect with fans in bold and meaningful ways.

I’ve also led sponsorships and partnerships across major sporting leagues and events including the NBA, NFL, F1 and Premier League, blending culture, creativity, and commercial thinking to deliver measurable results. I’ve worked directly with over 50 athletes, connecting them with brands, events, and sponsorships, while building marketing plans that drive awareness, engagement, and performance.

Most recently, I led Cadillac’s launch into F1 — a campaign that reached over 25 million fans in under 24 hours and set a new benchmark for the brand.

Building brandS THAT MOVE

Two men are having a conversation at a table, smiling at each other. One is wearing a dark shirt, and the other is in a yellow hoodie. There is a camera, a paper, and some clothing items on the table.
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How I Deliver Impact

Athlete Partnerships and INTEGRATION

Identify, negotiate, and develop UK-based talent who authentically fit brand values, supported by creative activations and clear performance measurement.

Creativity and storytelling

Create compelling narratives that bring brand and athlete stories to life. Work with internal and external production teams to deliver content that engages fans, fuels culture, and amplifies brand reach.

Campaign direction & content storytelling

Lead strategic creative set‑up for events and digital content, blending cultural insight with measurable commercial impact.

Team development

Partner with sales, digital, partnerships, and creative teams to ensure all brand activity is aligned, measurable, and commercially effective. Bring clarity to team structures, processes, and workflows.

Fan & Customer Experience

Create seamless, end-to-end experiences that connect digital discovery to matchday. Build emotional connections through storytelling and design, turning engagement into lasting loyalty and commercial growth.

Event & Campaign Direction

Lead the creative and strategic delivery of major events and campaigns, from concept to execution, integrating across communications, media, and sales for maximum cultural and commercial impact.

A SnapShot of my experience

  • MOTORSPORT

    NASCAR/ JAGUAR RACING

    NASCAR/ JAGUAR RACING

    - Strategic lead

    - Content and storytelling

    - Sponsorship and commercial direction

  • A futuristic Nissan concept car driving on a city street at night, with neon lights and a high-tech urban backdrop.

    Nissan

    AUTOMOTIVE

    - Global Campaign

    - Artist management

    - Integrated campaign - Digital and Out of Home

  • Three football players in red Manchester United jerseys sitting in a locker room, holding energy bars. There are Manchester United jerseys hanging on hooks behind them and a black container with yellow bottles labeled 'SiS' on a table.

    Science in Sport

    FMCG/ NUTRTION/ DTC

    - Global PLC role

    - Rebrand and transformation (PhD & SiS)

    - Multi channel campaign management

  • Nighttime aerial view of a large, illuminated stadium with a white canopy roof, surrounded by water and city buildings.

    The O2 - London

    MUSIC, ENTERTAINMENT AND EVENTS

    - Brand launch and repositioning

    - Global event marketing

    - Launch and scale up

  • A man sitting on a counter holding up a pair of colorful socks, with a smile, in front of fitness equipment. A smartphone screen behind him displays social media posts and a tweet related to socks.

    Stance.Inc - LA/ London

    FASHION/ DTC/ SPORTS APPAREL

    - Launched international marketing

    - Launched DTC and brand stores

    - Built global collabs (NBA, Red Bull, McLaren)

  • Snowy mountain landscape with the logos of Amer Sports, Peak Performance, Wilson, Salomon, Atomic, and Arc'teryx overlaid in the foreground.

    Amer Sports

    PLC/ FASHION & APPAREL

    - Matrix Organisation and GTM

    - Large corporate PLC

    - Team Management and global budgets

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Culture + CAMPAIGNS

  • A young man in a pink t-shirt, black shorts, blue socks, and black sneakers walking on a white wall with the word "BEING" painted in large black letters. He has tattoos and is wearing a black cap. The background shows power lines, palm trees, and a clear blue sky.

    Sport - Daniel Ricciardo (F1)

  • Aerial view of the London Olympic Stadium during twilight, with the city skyline and River Thames in the background.

    Experiences - The O2 Launch

  • Rich Phiip Consultant

    Acquisition - FC Barcelona - Content that cuts through

  • A black and white photo of a mountain landscape with a winding road and multiple cyclists riding in a group. Text overlay includes promotional messaging about the SI6 brand and endurance sports.

    Product - Science in Sport

  • Stormzy - Rich Philip

    Community - Bikestormz X Stormzy

  • Rich Philip - Marketing Consultant

    Connected Retail - Stance Soho

  • A man with long, light brown hair smiling with arms outstretched, under bright stage lights.

    Consumer Events - Jon Bon Jovi Opening The O2

  • A woman in a black dress receiving an award or gift from a man in a tuxedo on stage.

    Industry Events - Mobo Awards Akon and Rhianna

  • A young man with blonde hair and a beard, sitting at a desk, writing or drawing on paper, in a room with a window and art supplies.

    Art - Creatives collective (Jonas Claesson)

  • Rich Philip - Marketing Consultant

    Charity - Wildlife Rangers of Kafue, Zambia

My latest work

Zoom into the electrifying world of Nissan with the ‘Believe, A Defy Ordinary Story’ campaign.

Illustrated and animated by artist Matt Saunders, you’ll meet the latest Nissan concept cars built to defy ordinary and explore the landscapes that inspire their design in ultra-immersive animation. 

The 2024 Brand Campaign 
The making of, featuring Matt Saunders
A man seated on a stool, gesturing as if speaking excitedly, with another person partially visible in the foreground, set in a bright room with large windows.

To discuss further, please get in touch.

Phone: (+44) 7769 727 349

Email: Rich.c.philip@gmail.com

Or book a call below.

Get in touch