Cadillac Enters Formula 1: Old vs New, 2026

Written By Rich Philip

Cadillac is coming to Formula 1. And it’s going to be big.

Old vs new. Europe vs America. Tradition vs disruption.

The launch made some noise, over 25m views in under 24 hours…and counting. A record for the brand, and proof people are ready for a shake-up on the grid.

I was lucky enough to be a small cog in the creative machine that brought this to life with the team at Cadillac Formula 1® and Concept80

Rich Philip
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