Interim, Fraction or contract. What’s best?
Freelance, fractional, interim, part-time, consulting!? It's easy to see why this gets confusing.
Ironically, even as marketers we haven't quite cracked how to clearly explain these distinctions. The truth is, this approach is relatively new to the brand world, representing a shift towards more flexible, agile, and tailored leadership models.
While agencies and management consultants have embraced this style for years, brands are just beginning to see the value of accessing senior expertise without the constraints of traditional full-time roles.
I offer a couple of levels of support, find out which one suits your business needs below.
INTERIM
An interim assignment is ideal when your business requires a seasoned marketing executive to step seamlessly into an existing role, providing stability, direction, and momentum.
Whether filling a sudden vacancy, managing a transition period, or covering extended leave, my approach ensures business continuity and effective leadership.
✅ Operational Support
✅ Manage gaps between full-time team
✅ Transformation projects
✅ New product, platform or service launch
Fractional
Fractional projects provide flexible access to my marketing leadership, contacts and experience without the commitment or cost of a full-time hire.
Ideal for businesses seeking strategic guidance and executive-level insights on a part-time, ongoing basis.
✅ Strategic scoping, alignment and execution
✅ Campaign build and launch - Creative + Media
✅ Project advisory or agency review
✅ Team support or mentoring
As a marketing leader, I work closely with CEO’s and business leaders to align marketing efforts with the business’s growth ambitions.
My focus is on providing structured guidance and hands-on direction to elevate in-house marketing capabilities, connecting your team to the right resources and partnerships that drive real commercial impact.
Whether your goal is to scale fast, enter new markets, or turn creative ideas into measurable revenue, I bring the strategy and energy to support your team to deliver against your business objective.
